Bought wrong size clothes online? Intellifit is the solution

Nowadays, more and more people are shopping online, especially for clothing. Undeniable, size matter is become the common problem when people shop online. Furthermore, to reduce the possibility of shopping unfitted size clothes, Intellifit is the solution. It is the free service that helps shoppers to find their closest fit among variety of brands. However, this technology can help marketers to build brand loyalty, due to customers satisfaction.

Here, the customers need to go in to a tabular kiosk (don’t need to take off the cloths) to be scanned and measured. After that, the customers are assigned a “FitPrint” containing over 200 body measurements to be used when shopping for brand name clothes, such as Lands’ End, GAP, Nordstrom, Levi’s, Nautica, and Dockers. In addition, this technology is also very efficient, because it only takes approximately 10 seconds to get measured.

However, it is only available at the Philadelphia International Airport, since it is perfect location for traveller with nothing to do before a flight, and, since it’s free, is worth to try it.

So, are you ready to try it?

Source:

http://www.trendhunter.com/trends/intellifit-virtual-fitting-room-take-the-frustration-out-of-online-shopping

Lazy to buy a pair of jeans? Hointer have a solution

Some of people (especially men) don’t like shopping. One of the reasons is because trying and choosing fit products will take times. Hointer is a jeans retailer that combining traditional store with technology, in which it makes the process of trying and choosing a fit pair of jeans become faster. However, this marketing strategy will help the company to generate more sales.

How do they do it?

In the store, the customers need to download the app on their mobile phone. After that, the customers will choose the jeans that they prefer and scan the QR code that is available. Here, customers are asked to put in their size. Finally, the app will directly tell the customers which fitting room they have to enter and the jeans that are chosen have already there.

So, are you still too lazy to buy?

Source:

http://www.trendhunter.com/trends/jeans-retail-shopping-mobilized

“Virtual Subway Supemarkets” by Homeplus

Homeplus is the second largest retailers in South Korea. They have 113 stores across the nation. However, South Korea is very limited in term of land. Thus, it is a barrier for Homeplus to open the new stores and become the market leader. To overcome this, Home Plus has introduced “Virtual Subway Supemarkets”. This allows people to shop without going to a store, instead they can shop along the way back home (subway). Furthermore, people only need to scan products’ QR codes that they want to buy, and the purchases will be delivered right to the buyer’s doorsteps.

As the results, this campaign has increased the Homeplus’ membership by 76% and online sales by 130%. Moreover, Homeplus has become the market leader in online market.

 

Source:

http://www.trendhunter.com/trends/homeplus

A “Sunny Sale” Campaign by E-Mart

E-Mart is the largest discounted retailer in South Korea. It has 141 stores across the nation.  However, the sales during the lunch time were always low. Thus, to increase the sales, E-Mart introduced a creative campaign called “Sunny Sale” in 2012. In this campaign, the customers were given unique experience that only available during lunch hours. Furthermore, the customers were asked to install a shadow QR code using sunlight and shadow that only available from 12 pm to 1 pm. As a gift, the customers will get special offers, such as a $12 coupon.

As the results, from 12,000 coupons that were given, E-Mart’s membership has increased by 58% and the sales during the lunch time have increased by 25%. Moreover, it also increase brand awareness of E-Mart due to mass media coverage.

Source:

http://www.digitalbuzzblog.com/emart-sunny-sale-3d-shadow-qr-code/

How social media helps Air Asia to be the world’s best low-cost airline?

Air Asia is the low-cost airline from Malaysia. As pioneer of low-cost travel in Asia, they are the world’s best low-cost airline. However, they use several social media, such as Twitter, Facebook, and Youtube. So, how social media helps Air Asia to be the world’s best low-cost airline?

Firstly, social media help them to response on customers’ complains. Mistakes or problems, such as delay and booking error are very often to happen in this industry, in which it will affect on customer’s satisfaction. However, to be the world’s best low-cost airline, responds to customer complaints is very important. One way to respond it is through social media. Thus, customers’ dissatisfaction can be appeased.

Secondly, social media helps them in increasing brand awareness. Social media are use by many people. For example, Facebook has 1.15 billion monthly active users, in which the world population is only 7 billion. However, by exposing the promotion and advertisement in social media, it helps Air Asia increase their brand awareness at cheap price.

Source:

http://www.worldometers.info/world-population/

http://thenextweb.com/facebook/2013/07/24/facebook-users-q2-2013/

Mobile game ad campaign by Tohato Inc.

Tohato Inc. is a Japanese food company, which is specialising in snack food.  In 2007, Tohato launched 2 spicy snacks on the market, “Tyrant Habanero Burning Hell Hot” and “Satan Jorquia Bazooka Deadly Hot”. However,  to make this product successful, a creative marketing campaign was created, which was unusual at that time. They created an online game for mobile phone because most of Japanase are addicted with mobile phone.

In this game, Customers were encouraged to buy one of 2 snacks to choose his master and with access code they could join nightly battles in a virtual game, to determine the winner of the “World’s Worst War”. The games ran at 4 AM. However, this mobile game was successful, because it increased sales and site accesses dramatically. Furthermore, this campaign  also win an award-winning campaign. 

So, why this campaign is so successful? Customers engagement plays important role here. However, technology enhancement allow marketers to be more creative than before and it also allow them to engage the customers in many ways.

Source:

http://www.youtube.com/watch?v=lI-13mFP0Rg

http://en.wikipedia.org/wiki/Tohato

Being famous through social media

Thinking about Miley Cyrus with her twerking dance that is very controversial, suddenly it reminds me of Justin Bieber that used to do a controversial thing. However, what attract me here, is not the controversial this that he have done, but how he can be so famous like now. Social Media is the answer. In 2007, Justin sang for a local singing competition in Stanford. Furthermore, his mother posted the video on You Tube for their friends and family to see. Luckily, in 2008, his talent was discovered by Scooter Brau, who is an American talent manager. At that time, Scooter Brau, searching a video on You Tube and accidentally click on Justin Bieber’s video. This is an initial path for Justin Bieber to be a famous singer. Furthermore, this technique has been used by several people that also become famous by uploading their video to You Tube. For example, Jayesslee, Boyce Avenue, Sarah Ellen (Girl with funny talent), and more.

So, Are you ready to be famous through You Tube?

Source:

http://www.youtube.com/watch?v=28VmUxTDU5Q

http://en.wikipedia.org/wiki/Justin_Bieber

You’re a brand: Building it through social media.

Branding is not just applicable on a product or organization, but it also can be applied on a person. It seems funny, but it is true. For example, Cristiano Ronaldo, who is a soccer player, is not just a name of soccer player anymore. Furthermore, it is a famous brand. Everyone knows him as everyone know ‘Apple’. Many people are addicted with him as many people addicted with ‘Apple’.  Furthermore, the better your image as a brand, the more people want to engage with you, or even you can be a role model.  However, you can build yourself as a brand through social media, such as Facebook, Twitter, Instagram, Lenkedin, & Youtube. Through these social media, you can share your thoughts to the world, update your information, share some pictures of your life and soon.

For example,

This girl shared her ‘unique talent’ through Youtube, in which it’s viewed by 54,066,706 people.

In addition, just be careful with what are you sharing, because it can be harm your image. Moreover, it can be dangerous for you. For example, your negative sharing about a political party makes you hated by those  who support that party. As you are being hated, you can be attacked by them.  

Source:

http://www.youtube.com/watch?v=6Zx39v3JUUI

Characteristics of successful online stores

Source: empowernetwork.com

In Australia, there are 50.3% of population has shopped online and it has grown 12% from last year (Ray Morgan Research, 2013).  Due to this high market potential, more and more people open their own online store. Furthermore, opening an online store is also has less cost (renting venue cost and wages) compared to open a traditional store. Thus, it is easy for many people to set up their own online store. However, some of following characteristics are required to make a successful online store.

The first characteristic is having short, simple and meaningful brand name and url (web address). By keeping it short and simple, the name of your store can be easily to be remembered. For example, eBay (www.ebay.com), which is the most successful online auction company. It is using short and simple name, so that people can easily to remember its name. Furthermore, the name of your store has to be meaningful. Here, your online store name should represent the products that you sell. By creating meaningful name, it prevents confusion when people visit your store. For example, Wikipedia (ww.wikipedia.com) that offers free encyclopedia online. The word “pedia” at the end of its name is associated with encyclopedia, thus people are easily to know and remember what they are doing.

The second characteristic is having secure, easy and vary transaction methods. By having secure payment methods, this allows your store to built credibility, and it is very important for online stores. Furthermore, the payment methods has to be easy in its process. Complicated process will make customer confuse and unwilling to make another transaction with your store anymore. One of good example of a payment method that your store can use is PayPal. It offers security and easy process. Lastly, having a vary methods is also making easier for customer to make a transaction. Imagine if you do not have the payment method that your potential customers prefer, it is guarantee that your customers will find another stores that offered the payment method that they can use.

The third method is having easy navigation in your online store. It is important for customers to be able fully understanding what is in your website. If your website is complicated and confusing (e.g. unclear link to the other pages, duplication in information, and confusing design), it makes your customers difficult to find what they want and finally they will run away from your stores.

The fourth method is advertising your online store. Even though it might require some money to advertise your online store, but it is worth it, especially for new stores. By advertising your store, it will increase you store’s awareness, which expected to generate more sales. Furthermore, there are some websites that are good to advertise your store. For example, a social media called “Facebook”. In this website, you are allowed to advertise your store in specific target audience at cheap price.

However, there are still a lot of characteristics that can make an online store to be successful. The information that I gave to you is based on the summary of these following website and my knowledge.

SO, ARE YOU READY TO OPEN YOUR OWN ONLINE STORE?

Source:

http://www.abc.net.au/news/2013-06-04/more-than-50-per-cent-of-australians-shopping-online/4731590

http://www.networksolutions.com/education/online-store-tips/

http://www.prestashop.com/blog/en/six-key-factors-creating-successful-online-store-infographic/

Facebook is a new opportunity for marketers

Source: http://www.facebook.com

Do you have Facebook? It might be the question that should not be questioned. In Australia, among 23,154,143 population (Australian Bureau of Statistics, 2013) there are 13,597, 380 active users on Facebook (Internet World Stats, 2013). It means there are more than half of the Australian using Facebook.

Through this fact, Facebook’s presence is a new opportunity for marketers. Why I say it as a new opportunity, because it allow marketers to advertise their products to large audience at cheaper price, even free. It is very contrast with traditional media, such as newspaper, television, magazine, that has limited reach and costly.

On Facebook, marketers can create a page, share a link, photo, and video to advertise their product. Moreover, Facebook also has a feature that allow marketers to advertise their product at minimum price. Here, marketers can set specific target audience based on their location, age, gander, interest, and many other categories. For example, a marketer can target the audience that live in Caulfield with range age 15-22 who is interested with dog.

However, marketers need to realise that mostly of Facebook’s users are young people (Figure 1). Therefore it is not appropriate to use Facebook if the target market is elders. Even though it is cheap, it still cost you and as marketer you have to be wise to use your budget. Otherwise, you are welcome to find another job. 🙂

Figure 1
Source: http://www.cincouncuarto.com

Source:

http://www.abs.gov.au/ausstats/abs@.nsf/0/1647509ef7e25faaca2568a900154b63?opendocument

http://www.internetworldstats.com/facebook.htm