Nowadays, more and more people are shopping online, especially for clothing. Undeniable, size matter is become the common problem when people shop online. Furthermore, to reduce the possibility of shopping unfitted size clothes, Intellifit is the solution. It is the free service that helps shoppers to find their closest fit among variety of brands. However, this technology can help marketers to build brand loyalty, due to customers satisfaction.
Here, the customers need to go in to a tabular kiosk (don’t need to take off the cloths) to be scanned and measured. After that, the customers are assigned a “FitPrint” containing over 200 body measurements to be used when shopping for brand name clothes, such as Lands’ End, GAP, Nordstrom, Levi’s, Nautica, and Dockers. In addition, this technology is also very efficient, because it only takes approximately 10 seconds to get measured.
However, it is only available at the Philadelphia International Airport, since it is perfect location for traveller with nothing to do before a flight, and, since it’s free, is worth to try it.
So, are you ready to try it?
Some of people (especially men) don’t like shopping. One of the reasons is because trying and choosing fit products will take times. Hointer is a jeans retailer that combining traditional store with technology, in which it makes the process of trying and choosing a fit pair of jeans become faster. However, this marketing strategy will help the company to generate more sales.
How do they do it?
In the store, the customers need to download the app on their mobile phone. After that, the customers will choose the jeans that they prefer and scan the QR code that is available. Here, customers are asked to put in their size. Finally, the app will directly tell the customers which fitting room they have to enter and the jeans that are chosen have already there.
So, are you still too lazy to buy?
Homeplus is the second largest retailers in South Korea. They have 113 stores across the nation. However, South Korea is very limited in term of land. Thus, it is a barrier for Homeplus to open the new stores and become the market leader. To overcome this, Home Plus has introduced “Virtual Subway Supemarkets”. This allows people to shop without going to a store, instead they can shop along the way back home (subway). Furthermore, people only need to scan products’ QR codes that they want to buy, and the purchases will be delivered right to the buyer’s doorsteps.
As the results, this campaign has increased the Homeplus’ membership by 76% and online sales by 130%. Moreover, Homeplus has become the market leader in online market.
E-Mart is the largest discounted retailer in South Korea. It has 141 stores across the nation. However, the sales during the lunch time were always low. Thus, to increase the sales, E-Mart introduced a creative campaign called “Sunny Sale” in 2012. In this campaign, the customers were given unique experience that only available during lunch hours. Furthermore, the customers were asked to install a shadow QR code using sunlight and shadow that only available from 12 pm to 1 pm. As a gift, the customers will get special offers, such as a $12 coupon.
As the results, from 12,000 coupons that were given, E-Mart’s membership has increased by 58% and the sales during the lunch time have increased by 25%. Moreover, it also increase brand awareness of E-Mart due to mass media coverage.
Air Asia is the low-cost airline from Malaysia. As pioneer of low-cost travel in Asia, they are the world’s best low-cost airline. However, they use several social media, such as Twitter, Facebook, and Youtube. So, how social media helps Air Asia to be the world’s best low-cost airline?
Firstly, social media help them to response on customers’ complains. Mistakes or problems, such as delay and booking error are very often to happen in this industry, in which it will affect on customer’s satisfaction. However, to be the world’s best low-cost airline, responds to customer complaints is very important. One way to respond it is through social media. Thus, customers’ dissatisfaction can be appeased.
Secondly, social media helps them in increasing brand awareness. Social media are use by many people. For example, Facebook has 1.15 billion monthly active users, in which the world population is only 7 billion. However, by exposing the promotion and advertisement in social media, it helps Air Asia increase their brand awareness at cheap price.
Tohato Inc. is a Japanese food company, which is specialising in snack food. In 2007, Tohato launched 2 spicy snacks on the market, “Tyrant Habanero Burning Hell Hot” and “Satan Jorquia Bazooka Deadly Hot”. However, to make this product successful, a creative marketing campaign was created, which was unusual at that time. They created an online game for mobile phone because most of Japanase are addicted with mobile phone.
In this game, Customers were encouraged to buy one of 2 snacks to choose his master and with access code they could join nightly battles in a virtual game, to determine the winner of the “World’s Worst War”. The games ran at 4 AM. However, this mobile game was successful, because it increased sales and site accesses dramatically. Furthermore, this campaign also win an award-winning campaign.
So, why this campaign is so successful? Customers engagement plays important role here. However, technology enhancement allow marketers to be more creative than before and it also allow them to engage the customers in many ways.
Thinking about Miley Cyrus with her twerking dance that is very controversial, suddenly it reminds me of Justin Bieber that used to do a controversial thing. However, what attract me here, is not the controversial this that he have done, but how he can be so famous like now. Social Media is the answer. In 2007, Justin sang for a local singing competition in Stanford. Furthermore, his mother posted the video on You Tube for their friends and family to see. Luckily, in 2008, his talent was discovered by Scooter Brau, who is an American talent manager. At that time, Scooter Brau, searching a video on You Tube and accidentally click on Justin Bieber’s video. This is an initial path for Justin Bieber to be a famous singer. Furthermore, this technique has been used by several people that also become famous by uploading their video to You Tube. For example, Jayesslee, Boyce Avenue, Sarah Ellen (Girl with funny talent), and more.
So, Are you ready to be famous through You Tube?