Some of people (especially men) don’t like shopping. One of the reasons is because trying and choosing fit products will take times. Hointer is a jeans retailer that combining traditional store with technology, in which it makes the process of trying and choosing a fit pair of jeans become faster. However, this marketing strategy will help the company to generate more sales.
How do they do it?
In the store, the customers need to download the app on their mobile phone. After that, the customers will choose the jeans that they prefer and scan the QR code that is available. Here, customers are asked to put in their size. Finally, the app will directly tell the customers which fitting room they have to enter and the jeans that are chosen have already there.
So, are you still too lazy to buy?